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Case Study

Revolutionizing Global Retail Experiences

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Client

Kendu UK and North America

Industries

Retail, Automotive, Gaming

Key Achievements

Global deals with Primark, House of Fraser, Honda, VF Group, GAME, Specsavers, Next

Project Overview

Kendu embarked on an ambitious journey to dominate global markets, partnering with JoJo to secure groundbreaking deals across retail, automotive, and gaming industries. This collaboration wasn't just a business venture; it was a transformative partnership that unlocked unprecedented growth potential.

Client Profile

Kendu stands as a pioneer in retail solutions, specializing in cutting-edge visual merchandising and display systems. Their innovative approach has made them the go-to partner for global brands seeking to create captivating store experiences.

The Challenge

Securing global contracts with industry giants like Primark required navigating complex demands and delivering bespoke solutions. The challenge lay in aligning Kendu's offerings with Primark's specific operational needs while maintaining innovation and scalability.

Our Strategic Approach

JoJo spearheaded a multi-faceted strategy to drive Kendu's success:

  • Cultivated strong relationships with Primark's leadership, fostering trust and open communication channels.
  • Developed and presented tailored solutions that precisely addressed Primark's unique needs and aligned with their brand vision.
  • Provided continuous strategic guidance throughout the partnership, ensuring flawless execution of projects and long-term initiatives.
  • Leveraged data-driven insights to anticipate market trends and adapt strategies in real-time.

Transformative Results

  • Contract Value: Eight-figure deal
  • Duration: Five-year global contract
  • Scope: All new store openings and global renewals
  • Market Position: Established Kendu as Primark's premier choice for retail solutions
  • Future Impact: Opened doors to collaborations with other major brands

"JoJo's strategic acumen and relationship-building prowess have been instrumental in cementing our long-term partnership with Primark. Their ability to craft and deliver bespoke solutions has been the driving force behind our global success."

James White

Studio Manager, Primark